The new NIKE Juventus home/away kits for 2012/13 were launched with the winners of the Italian Chance.

The modern yet classic design of the home kit marks the return of theiconic four very wide, vertical black stripes on the shirt which represent the four core values of the club 

- family, union, loyalty and honour - as expressed by the Agnelli family indicated as the fundamental pillars of Juventus when it took over the Club in 1923.

The historic motto coined by the president Giampiero Boniperti (‘Vincere Non È Importante È L’Unica Cosa Che Conta’ - Winning isn’t important, it’s everything), is the inner deck detail, while the outer neck graphic simply reads ‘Juventus’. The Eurostile font, sdesigned by Aldo Novarese for Nebiolo, one of the best-known printers in Turin, in 1962, has been reintroduced to the shirt.